The main store of Lotte Duty Free Shop in Myeong-dong which is located in the central part of Seoul is the center of shopping with the most brands in Korea and various products. The main store of Lotte Duty Free Shop in Myeong-dong consists of stores on the 9th to 12th floors in the main store of Lotte Department Store in Myeong-dong and Star Avenue Store on the 1st floor of the New Wing of Lotte Hotel Seoul which is directly connected to Star Avenue. The best luxury brands including LOUIS VUITTON, CHANEL, HERMES, CARTIER, TIFFANY, GUCCI, BOTTEGA VENETA, PRADA are in the stores on the 9th to 12th floors in the main store of Lotte Department Store in Myeong-dong. And Star Avenue Store on 1st floor which was newly opened on October 2018 prepares KT&G lil, IQOS and cosmetics, and KIDs categories so that you can enjoy shopping more conveniently and comfortably. In addition, the main store of Lotte Duty Free Shop in Myeong-dong provides environment optimized for shopping for you as it has an advantage of ONE-STOP shopping space that you can use a hotel and a department store together.